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The first thing to remember when contacting a potential joint venture partner is that they are often very time-restricted. This means they aren't going to even bother looking at an e-mail that isn't spectacular. The e-mail needs to be able to capture their interest immediately. Often a product has great potential but will get passed over because the proposal didn't capture the prospective partner's eye quickly enough. Here are some things you can do to help create that winning proposal:

Point 1: Do what you can to find out the contact person's name. A generic salutation will be looked upon as unprofessional. Make sure you use the person's name right from the start.

Point 2: Keep your introduction short. It should be no longer than two sentences. Here is where you can mention any referrals you may have.

Point 3: Use one paragraph to describe your product. Offer to send the person an evaluation copy so they can get a better idea of what it is and how it works.

Point 4: Spell things out clearly in one paragraph. Emphasize any special commissions or benefits that you are proposing to extend to the potential partner.

Point 5: Make notes on things you like about their website when you first visit. Relay these things to your prospective partner to let him know you've done your homework.

Point 6: Check and double check for spelling and grammatical errors. You don't want to come across as uneducated. Spelling and proper grammar are important to the impression you make.

Point 7: Include your contact information. This should include your phone number, address, email address and a link to your website. Make sure you have each of these correct.

Say what you need to say and only that. Keep your message brief and to the point. It may take several tries before you feel satisfied with your e-mail. It makes greater sense to take that time before you send the message, or you may end up losing out in the end.